The 'hermeneutics' title (and structure) was necessary to avoid founding a website that would be open to undisciplined debate, argument and strife.
Establishing the site solidly on an hermeneutics basis gives a very strong foundation on which to administer voting control and moderation.
I don't think we should be embarrassed about the description and I feel, myself, that it will attract the kind of person (possibly 'average' or possibly not) who will appreciate what we are doing and will want to participate in it - the provision of a useful database of informed knowledge about biblical matters
Although not one of the 'busier' sites on Stack Exchange, BH attracts interest from all over the world and many of its followers stick around for years, perhaps not overtly participating - but certainly lingering and browsing.